Privacy Policy

Privacy policies: Social networks

Privacy policy: Website

I. Preliminary remark

This privacy policy serves to fulfill the data protection requirements for the operation and use of the website www.asphaltkind.de, in particular the information obligations pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation – GDPR). April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation – GDPR).

This privacy policy only applies to data processing procedures associated with visiting the website and processing contracts concluded via the website.

II. Responsible body / Data protection officer / Supervisory authority

1. Responsible party

Cropfiber GmbH is responsible in terms of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations. The contact details and information on the authorized representatives can be found in the legal notice on this website.

2. Competent supervisory authority for data protection

LDI North Rhine-Westphalia
P.O. Box 20 04 44
40102 Düsseldorf
Tel.: 0211/38424-0
Fax: 0211/38424-10
E-mail: poststelle@ldi.nrw.de
Website: www.ldi.nrw.de

III. General information on data processing

1. Scope of processing personal data

We collect and process personal data of our users only to the extent necessary to provide a functional website and to deliver our services, and in the cases listed in this privacy policy. Any further processing of our users' personal data will only take place if expressly permitted by law and/or if the consent of the respective user has been obtained, where necessary.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights, and freedoms of the data subject do not override the former interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.

3. Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Storage may also take place if this has been provided for by European or national legislators in EU regulations, laws, or other provisions to which the controller is subject. The data will also be blocked or deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

IV. Visiting the website

1. Description and scope of data processing

When you visit and use our website www.asphaltkind.de, the program used on your device to view and use websites (Internet browser) automatically sends information to our website's server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until it is automatically deleted:

the IP address of the requesting computer,
the date and time of access,
the name and URL of the file accessed,
the website from which access is made (referrer URL),
the Internet browser you use and, if applicable, the operating system of your device, as well as the name of the service provider that provides you with Internet access (access provider).

2. Purpose of data processing

We process this data for the following purposes:

Ensuring a smooth connection to the website,
Ensuring comfortable use of our website,
Evaluation of system security and stability.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest is to present you with an informative and functional website. The processing of the above-mentioned data is necessary to safeguard our interests. Of course, we also take your legitimate interests, fundamental rights, and fundamental freedoms into account. Therefore, we do not use the collected data to draw conclusions about your person under any circumstances.

4. Duration of storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the case of data collected for the provision of the website, this is the case when the respective session has ended.

V. Use of our reservation service

1. Description and scope of data processing

If you would like to make a non-binding reservation for a product offered by us via our website, you will need to provide your personal data for the reservation agreement and the processing of a subsequent purchase contract or a subsequent refund of the deposit amount. Mandatory information required for the reservation is marked separately; further information is voluntary. We will create an invoice based on the data you provide. To prevent unauthorized access to your personal data, in particular financial data, by third parties, the reservation process and any subsequent order process are encrypted using TLS technology.

2. Purpose of data processing

This data is processed for the purpose of handling the reservation agreement concluded via our website.

3. Legal basis for data processing

The legal basis for data processing is Art.6(1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the case of a reservation, this is either the execution of the intended purchase contract or the refund of the reservation.

VI. Use of cookies

1. Description and scope of data processing

We use cookies on our website. Cookies are small files that are automatically created in your internet browser or by your internet browser and stored on your device (laptop, tablet, smartphone, etc.). Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. A cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again. Information relating to the specific device used is stored in a cookie. However, this does not mean that we immediately obtain knowledge of your identity.

We use cookies to make our website more user-friendly. We use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted when you leave our site. In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

Secondly, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies are automatically deleted after a defined period of time.

2. Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR.

The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a GDPR, provided that the user has given their consent.

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the Internet browser is recognized even after a page change.

Analytics cookies are used to improve the quality of our website and its content. Analytics cookies tell us how the website is used, enabling us to continuously optimize our offering.

These purposes also constitute our legitimate interest in processing personal data in accordance with Article 6(1)(f) of the GDPR.

4. Duration of storage

Technically necessary cookies are automatically deleted after you leave our site. Cookies that are not technically necessary are automatically deleted after a defined period of time. Cookies are stored on your device and transmitted to our site. However, you can configure your Internet browser so that no cookies are stored on your device or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website. You can find out about the cookies stored on your device and their validity period directly in the corresponding settings area of your Internet browser. There you can also delete cookies before the end of their respective validity period.

VII. Contact form

1. Description and scope of data processing

You can contact us directly with questions or messages using the contact form provided on our website. You must provide a valid email address so that we can answer your question or respond to your message. You can also voluntarily provide us with additional personal information, such as your name or a telephone number where we can reach you.

2. Legal basis for data processing

The legal basis for processing the data is Art. 6 para. 1 lit. a GDPR if the user has given their consent.

3. Purpose of data processing

The processing of personal data is carried out for the purpose of establishing contact based on your voluntary consent.

4. Duration of storage

The data you enter in the contact form will be automatically deleted four days after you send it to us.

VIII. Newsletter

1. Description and scope of data processing

You can subscribe to a free newsletter on our website. When you register for the newsletter, the data from the input mask is transmitted to us.

To receive the newsletter, all you need to do is provide your email address. You can unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also use the contact options provided in the legal notice on our website or the contact form on this website to request unsubscription.

2. Legal basis for data processing

The legal basis for processing the data is the user's consent (Art. 6(1)(a) GDPR).

3. Purpose of data processing

The user's email address is collected for the purpose of delivering the newsletter.

4. Duration of storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user's email address will therefore be stored for as long as the newsletter subscription is active.

IX. Social media plugins

On our website, we use social plugins from the social networks Facebook, Instagram, YouTube, and Vimeo on the basis of Art. 6 (1) (f) GDPR in order to promote our company. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation must be ensured by the respective providers. We integrate these plugins using the so-called two-click method in order to protect visitors to our website in the best possible way.

1. Facebook

Our website uses social media plugins from Facebook to personalize your experience. We use the "LIKE" or "SHARE" button for this purpose. This is a service offered by Facebook. When you visit a page on our website that contains such a plugin, your internet browser establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to your Internet browser and integrated into the website. By integrating the plugins, Facebook receives the information that your Internet browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your Internet browser directly to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook may use this information for advertising, market research, and the needs-based design of Facebook pages. For this purpose, Facebook creates usage, interest, and relationship profiles, e.g., to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website, and to provide other services related to the use of Facebook. If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website. For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy (https://www.facebook.com/about/privacy/).

2. Instagram

Our website uses social plugins ("plugins") from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera." When you visit a page on our website that contains such a plugin, your internet browser establishes a direct connection to Instagram's servers. The content of the plugin is transmitted directly from Instagram to your Internet browser and integrated into the page. Through this integration, Instagram receives the information that your Internet browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your Internet browser to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. If you do not want Instagram to associate the data collected via our website directly with your Instagram account, you must log out of Instagram before visiting our website. For more information, please refer to Instagram's privacy policy (https://help.instagram.com/155833707900388).

3. YouTube

Our website incorporates plugins from YouTube that can be played directly from our website. The operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that contains such a plugin, your internet browser establishes a direct connection to YouTube's servers. The content of the plugin is transmitted directly from YouTube to your Internet browser and integrated into the page. Through this integration, YouTube receives the information that your Internet browser has accessed the corresponding page of our website, even if you do not have a YouTube or Google account or are not currently logged in to YouTube or Google. This information (including your IP address) is transmitted from your Internet browser directly to a YouTube server in the USA and stored there. If you are logged in to YouTube or Google, YouTube can immediately assign your visit to our website to your YouTube or Google account. If you do not want this assignment to your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses it for advertising, market research, and/or the needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and settings options for protecting your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. Google Maps

We use Google Maps on this website. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.

When you visit the website, Google receives information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in section IV. 1. of this statement is transmitted. This occurs regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want your data to be assigned to your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or the needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

Further information on the purpose and scope of data collection and its processing by the plugin provider can be found in the provider's privacy policy. There you will also find further information on your rights in this regard and settings options for protecting your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

5. Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Further information on the handling of user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

X. Web analytics

1. Google Analytics

a. Description and scope of data processing

We use the web analysis service Google Analytics from Google Inc. (https://www.google.de/intl/de/about/), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google") on our website to tailor our web presence to your needs and to continuously optimize it. The software uses cookies on the user's computer (for more information on cookies, see section IV) to enable an analysis of the user's use of our website. For this purpose, pseudonymized usage profiles are created and cookies are used. This involves collecting information about your use of our website, such as

Browser type/version,
operating system used,
Referrer URL (the previously visited page),
Host name of the accessing computer (IP address),
Time of server request

transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking). You can prevent the installation of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link tools.google.com/dlpage/gaoptout?hl=en. An opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again. For more information about data protection in connection with Google Analytics, please refer to the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=de).

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

c. Purpose of data processing

The processing of users' personal data enables us to analyze our users' surfing behavior. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. These purposes also constitute our legitimate interest in processing the data in accordance with Art. 6 (1) (f) GDPR. The anonymization of the IP address sufficiently takes into account the interests of users in the protection of their personal data.

d. Duration of storage

The data will be deleted as soon as it is no longer needed for our record-keeping purposes. In our case, this is after 26 months.

2. Google Ads Conversion Tracking

a. Description and scope of data processing

We also use Google Conversion Tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GoogleAds"). GoogleAds places a cookie (see section IV.) on your computer if you have accessed our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the GoogleAds customer's website and the cookie has not yet expired, GoogleAds and the customer can recognize that the user clicked on the ad and was redirected to this page.

Data protection authorities require a data processing agreement to be concluded for the permissible use of Google Analytics. A corresponding template is offered by GoogleAds at http://www.google.com/analytics/terms/de.pdf.

Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the Google Ads cookie is used to compile Google Ads statistics for Google Ads customers who have opted for conversion tracking. Google Ads customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose—for example, by changing your browser settings to disable the automatic setting of cookies in general. You can also disable cookies for conversion tracking by disabling interest-based ads on Google and interest-based Google ads on the web (within the Google Display Network) in your browser by clicking the "Off" button at www.google.de/settings/ads. For more information about your settings options in this regard and data protection at Google Ads, please visit www.google.de/intl/de/policies/privacy/?fg=1.

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

c. Purpose of data processing

The processing of users' personal data enables us to statistically record the use of our website and evaluate it for the purpose of optimizing our website for you.

d. Duration of storage

The data will be deleted as soon as it is no longer needed for our record-keeping purposes. In our case, this is after 26 months.

3. WordPress Stats

a. Description and scope of data processing

We use WordPress Tool Stats from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA (hereinafter "WordPress Stats") on our website. WordPress Stats uses cookies (see section IV) that are stored on your computer and enable analysis of your use of the website. The information generated by the cookies about your use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of our website may be restricted.

You can object to the collection and use of your data in the future by clicking on this link to set an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will need to set the opt-out cookie again.

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

c. Purpose of data processing

The processing of users' personal data enables us to statistically record the use of our website and evaluate it for the purpose of optimizing our website for you.

d. Duration of storage

The data will be deleted as soon as it is no longer needed for our record-keeping purposes. In our case, this is after 26 months.

4. MailChimp

a. Description and scope of data processing

We use MailChimp from Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA, to send newsletters.

MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters (see Section VIII). If you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data will be stored on MailChimp's servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US that aims to ensure compliance with European data protection standards in the US.

When you open an email sent by MailChimp, a file contained in the email (known as a web beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you do not want MailChimp to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Further information on this can be found in MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR.

c. Purpose of data processing

The processing of users' personal data enables us to analyze our newsletter campaigns with the help of MailChimp.

d. Duration of storage

The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp's servers after you unsubscribe from the newsletter.

XI. Rights of data subjects

You have the right:

pursuant to Art. 15 GDPR, to request information about your personal data processed by us. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing, or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making, including profiling and, where applicable, meaningful information about its details;
pursuant to Art. 16 GDPR, to request the immediate correction of inaccurate or incomplete personal data stored by us;
pursuant to Art. 17 GDPR, to request the erasure of your personal data stored by us, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
pursuant to Art. 18 GDPR, to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to have it deleted and we no longer need the data, but you need it to assert, exercise, or defend legal claims, or you have objected to the processing pursuant to Art. 21 GDPR;
pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transfer to another controller;
pursuant to Art. 7 (3) GDPR, to revoke your consent at any time. As a result, we will no longer be permitted to continue processing data based on this consent in the future, and
to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office for this purpose.
right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without you having to specify a particular situation. If you wish to exercise your right of revocation or objection, you can use the contact form on this website. Please enter the word "Objection" in the "Subject" field of the contact form.