Privacy statement

 

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I. Preliminary remark

This data protection declaration serves to fulfil the data protection requirements that exist for the operation and use of the www.asphaltkind.de/en/ website, in particular the information requirements pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (Basic Data Protection Regulation – DS-GVO).

This data protection declaration only applies to the data processing processes associated with visiting the website and the execution of contracts concluded via the website.

II. Responsible body / data protection officer / supervisory authority

1. Person responsible

Responsible in terms of the Data Protection Basic Regulation (DSGVO) and other national data protection laws of the member states as well as other data protection regulations is Cropfiber GmbH. Contact details and details of the persons authorised to represent the company can be found in the imprint of this website.

2. Competent supervisory authority for data protection

LDI Nordrhein-Westfalen
PO Box 20 04 44
40102 Düsseldorf
Phone: 0211/38424-0
fax: 0211/38424-10
e-mail: [email protected]
Website: www.ldi.nrw.de

III. General information on data processing

1. The scope of processing of personal data

As a matter of principle, we collect and process personal data of our users only to the extent necessary to provide a functioning website and to provide our services and in the cases listed in this privacy policy. Any further processing of personal data of our users is only carried out to the extent expressly permitted by legal regulations and/or the consent of the respective user – if necessary – is available.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU Data Protection Basic Regulation (DSGVO) serves as the legal basis.

When processing personal data which is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations which are necessary to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or of a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Article 6 (1) (f) FADP serves as the legal basis for the processing.

3. Data erasure and storage period

The personal data of the person concerned will be deleted or blocked as soon as the purpose of the storage no longer applies. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. Data will also be blocked or deleted when a storage period prescribed by the above-mentioned standards expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.

IV. Visiting the website

1. Description and scope of data processing

When you visit and use our website www.asphaltkind.de/en/, information is automatically sent to the server of our website by the program used on your end device for viewing and using websites (Internet browser). This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

  • the IP address of the requesting computer,
  • the date and time of access,
  • the name and the URL of the retrieved file,
  • the website from which access is made (referrer URL),
  • the Internet browser you use and, if applicable, the operating system of your terminal device and the name of the service provider who provides you with Internet access (access provider).

2. Purpose of data processing

These data are processed by us for the following purposes:

To ensure a smooth connection to the website,
Guarantee a comfortable use of our website,
Evaluation of system security and stability.

3. Legal basis for data processing

The legal basis for the data processing is Art. 6 Para. 1 S. 1 lit. f DS-GVO. Our legitimate interest is to present you with an informative and functional website. To safeguard our interest, the processing of the above-mentioned data is necessary. Of course, we will also take your legitimate interests, basic rights and fundamental freedoms into account. For this reason, we will never use the data collected to draw conclusions about your person.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended.

V. Use of our reservation service

1. Description and scope of data processing

If you would like to make a non-binding reservation of a product offered by us via our website, it is necessary to provide your personal data for the reservation agreement and the processing of a later purchase contract or a later refund of the deposit. Mandatory information necessary for the reservation is marked separately, further information is voluntary. We will issue an invoice based on the data you provide. To prevent unauthorised access to your personal data by third parties, especially financial data, the reservation process and a later order process are encrypted using TLS technology.

2. Purpose of data processing

These data are processed for the purpose of processing the reservation agreement concluded via our website.

3. Legal basis for the data processing

The legal basis for data processing is Article 6 (1) sentence 1 lit. b DS-GVO.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of a reservation, this is either the processing of the intended sales contract or the repayment of the reservation.

VI. use of cookies

1. Description and scope of data processing

We use cookies on our website. Cookies are small files that are automatically created in or by your Internet browser and stored on your terminal device (laptop, tablet, smartphone, etc.). Cookies do not cause any damage on your terminal device, do not contain viruses, Trojans or other malicious software. A cookie contains a characteristic string of characters that enables the browser to be uniquely identified when you revisit the website. Information is stored in a cookie that is related to the specific terminal device used. This does not mean, however, that we obtain direct knowledge of your identity.

We use cookies to make our website more user-friendly. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your terminal device for a certain specified period of time. If you visit our site again to make use of our services, we will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to record the use of our website statistically and to evaluate it for the purpose of optimising our offer for you. These cookies are automatically deleted after a defined time.

2. Legal basis for the data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f DSGVO.

The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a DSGVO if the user has given his consent to this.

3. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the internet browser is recognized even after a change of page.

Analysis cookies are used to improve the quality of our website and its contents. The analysis cookies enable us to find out how the website is used and thus to constantly optimise our offer.

These purposes also include our legitimate interest in the processing of personal data in accordance with Art. 6 para. 1 lit. f DSGVO.

4. Duration of storage

Technically necessary cookies are automatically deleted after leaving our site. Cookies that are not technically necessary are automatically deleted after a defined time. Cookies are stored on your end device and transmitted from there to our site. However, you can configure your Internet browser so that no cookies are stored on your terminal device or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website. You can find out about the cookies stored on your terminal device and their validity period directly in the corresponding setting area of your Internet browser. There you can also delete cookies before they expire.

VII. contact form

1. Description and scope of data processing

You can contact us directly with questions or messages using the contact form provided on our website. It is necessary to provide a valid e-mail address so that we can answer your question or respond to your message. In addition, you can voluntarily provide us with further information about your person, such as your name or a telephone number where we can reach you. 

2. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.

3. Purpose of data processing

Personal data is processed for the purpose of contacting you based on your voluntarily given consent.

4. Duration of the storage

The data entered by you via the contact form will be automatically deleted four days after sending it to us.

VIII. Newsletter

1. Description and scope of data processing

On our website there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

To receive the newsletter, it is sufficient to enter an e-mail address. It is possible to unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also use the contact options provided in the imprint of our website or the contact form on this website to unsubscribe.

2. Legal basis for data processing

The legal basis for processing the data is the existence of the user’s consent Art. 6 para. 1 letter a DSGVO.

3. Purpose of data processing

The collection of the user’s e-mail address is used to send the newsletter.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. The user’s e-mail address is therefore stored for as long as the subscription to the newsletter is active.

IX. Social Media Plugins

We use social plugins from the social networks Facebook, Instagram, YouTube and Vimeo on our website on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO in order to make our company better known. The advertising purpose behind this is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for data protection compliant operation is to be guaranteed by their respective providers. The integration of these plug-ins by us is carried out by means of the so-called two-click method in order to protect visitors to our website in the best possible way.

1. Facebook

On our website, social media plugins from Facebook are used to make their use more personal. For this we use the “LIKE” or “SHARE” button. This is an offer from Facebook. If you call up a page on our website that contains such a plugin, your Internet browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your internet browser, which integrates it into the website. Through the integration of the plugin, Facebook receives the information that your internet browser has called up the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your internet browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook may use this information for the purposes of advertising, market research and the design of Facebook pages to meet your needs. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s data protection information (https://www.facebook.com/about/privacy/).

2. Instagram

Our website uses social plugins (“Plugins”) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram Camera”. When you access a page on our website that contains such a plug-in, your Internet browser will establish a direct connection to Instagram’s servers. The content of the plugin is transmitted by Instagram directly to your Internet browser and integrated into the page. This integration informs Instagram that your Internet browser has called up the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your Internet browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. When you interact with the plug-ins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published to your Instagram account and displayed to your contacts. If you do not want Instagram to associate the information collected through our website directly with your Instagram account, you must log out of Instagram before visiting our website. Please refer to Instagram’s Privacy Policy (https://help.instagram.com/155833707900388) for more information.

3. YouTube

Plugins from YouTube are integrated on our website and can be played directly from our website. The operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that contains such a plugin, your Internet browser establishes a direct connection to the YouTube servers. The content of the plugin is transmitted from YouTube directly to your Internet browser and integrated into the page. Through this integration, YouTube receives the information that your internet browser has called up the corresponding page of our website, even if you do not have a YouTube or Google account or are not currently logged in to YouTube or Google. This information (including your IP address) is transmitted by your internet browser directly to a YouTube server in the USA and stored there. If you are logged in to YouTube or Google, YouTube can directly assign the visit to our website to your YouTube or Google account. If you do not want the assignment with your profile on YouTube, you must log out before activating the button. YouTube stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) for the purpose of providing needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

For more information on the purpose and scope of data collection and processing by YouTube, please see the Privacy Policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

4. Google maps

On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the data mentioned in section IV. 1. of this declaration is transmitted. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact Google to exercise this right.

For more information on the purpose and scope of data collection and its processing by the plugin provider, please refer to the provider’s privacy policy. There you will also find further information on your rights and settings to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

5. Vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our sites equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transferred to the Vimeo server in the USA.

If you are logged in to your Vimeo account, you allow Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

For more information about how Vimeo handles user data, please see the Vimeo privacy policy at: https://vimeo.com/privacy.

X. Web Analysis

1. Google analytics

a. Description and scope of data processing

We use the web analysis service Google Analytics of Google Inc. on our website for the demand-oriented design and continuous optimization of our web presence. (https://www.google.de/intl/de/about/), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). The software uses so-called cookies on the user’s computer (for cookies, see section IV.) to enable an analysis of the use of our website by the user. For this purpose, pseudonymised user profiles are created and cookies are used. Information about your use of our website such as

  • Browser type/version,
  • the operating system used,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request

to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are made anonymous, so that an assignment is not possible (IP masking). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link tools.google.com/dlpage/gaoptout?hl=en. An opt-out cookie is set to prevent future collection of your information when you visit this site. The opt-out cookie is unique to that browser and to our site and is placed on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again. You can find further information on data protection in connection with Google Analytics in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 letter f DSGVO.

c. Purpose of the data processing

The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data obtained, we are able to compile information on the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. These purposes also include our legitimate interest in processing the data in accordance with Art. 6 Para. 1 lit. f DSGVO. By anonymising the IP address, the interest of the users in their protection of personal data is sufficiently taken into account.

d. Duration of storage

The data is deleted as soon as it is no longer required for our recording purposes. In our case this is after 26 months.

2. GoogleAds conversion tracking

a. Description and scope of data processing

We also use Google Conversion Tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GoogleAds”). GoogleAds sets a cookie (see section IV.) on your computer, provided that you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the website of the GoogleAds customer and the cookie has not yet expired, GoogleAds and the customer can recognize that the user clicked on the ad and was redirected to this page.

Data protection authorities require that a contract data processing agreement be entered into for the permitted use of Google Analytics. A corresponding template is offered by GoogleAds at http://www.google.com/analytics/terms/de.pdf.

Each GoogleAds customer receives a different cookie. Cookies cannot be tracked through the websites of GoogleAds customers. The information collected through the GoogleAds cookie is used to compile GoogleAds statistics for GoogleAds customers who have opted-in to conversion tracking. GoogleAds customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they don’t receive information that personally identifies users.

If you don’t want to participate in tracking, you can opt-out of the cookie process by changing your browser setting to disable cookies altogether. You can also disable cookies for conversion tracking by turning off interest-based ads on Google and interest-based ads on the web (within the Google Display Network) in your browser by selecting the “off” button at www.google.de/settings/ads. For more information about your options and privacy on GoogleAds, please visit www.google.de/intl/de/policies/privacy/?fg=1.

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 letter f DSGVO.

c. Purpose of the data processing

The processing of users’ personal data enables us to statistically record the use of our website and to evaluate it for the purpose of optimising our website for you.

d. Duration of storage

The data is deleted as soon as it is no longer required for our recording purposes. In our case this is after 26 months.

3. WordPress stats

a. Description and scope of data processing

We use WordPress Tool Stats from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA (hereafter “WordPress Stats”) on our website. WordPress Stats uses cookies (see section IV.), which are stored on your computer and which allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address will be anonymized after processing and before storage.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of our website may be limited.

You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will need to set the opt-out cookie again.

b. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 letter f DSGVO.

c. Purpose of the data processing

The processing of users’ personal data enables us to statistically record the use of our website and to evaluate it for the purpose of optimising our website for you.

d. Duration of storage

The data is deleted as soon as it is no longer required for our recording purposes. In our case this is after 26 months.

4. MailChimp

a. Description and scope of data processing

We use MailChimp from Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. for sending newsletters.

MailChimp is a service that can be used to organize and analyze the sending of newsletters (see point VIII.). If you enter data for the purpose of subscribing to newsletters (e.g. e-mail address), these data are stored on the servers of MailChimp in the USA.

MailChimp is certified according to the “EU-US-Privacy-Shield”. The “Privacy-Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

When you open an e-mail sent with MailChimp, a file contained in the e-mail (so-called web-beacon) connects to the MailChimp servers in the USA. This way it can be determined whether a newsletter message has been opened and which links have been clicked on. Furthermore, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want to receive any analysis by MailChimp, you have to unsubscribe the newsletter. For this purpose we provide a corresponding link in every newsletter message. Furthermore you can unsubscribe the newsletter directly on the website.

Further information about this can be found in the privacy policy of MailChimp at: https://mailchimp.com/legal/terms/.

b. Legal basis for the data processing

The legal basis for the processing of the data is Art. 6 para. 1 letter a DSGVO.

c. Purpose of the data processing

The processing of users’ personal data enables us to analyse our newsletter campaigns with the help of MailChimp.

d. Duration of storage

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after you unsubscribe from the newsletter.

XI. Rights of data subjects

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you may request information on the purposes of processing, the category of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right of rectification, cancellation, restriction of processing or opposition, the existence of a right of appeal, the origin of your data, if not collected by us, as well as the existence of automated decision making including profiling and, if applicable, meaningful information on the details of such data;
  • in accordance with Art. 16 DSGVO, to demand without delay the correction of incorrect or incomplete personal data stored by us;
  • pursuant to Art. 17 DSGVO to demand the deletion of your personal data stored with us, unless processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • pursuant to Art. 18 DSGVO, to demand the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer require the data, but you require it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing pursuant to Art. 21 DSGVO;
  • in accordance with Art. 20 DSGVO, to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request its transfer to another responsible party;
  • in accordance with Art. 7 para. 3 DSGVO, to revoke your consent to us at any time. As a result, we may no longer continue data processing based on this consent for the future and
  • complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can turn to the supervisory authority of your usual place of residence or workplace or our headquarters.
  • Right of objection

If your personal data are processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 letter f DSGVO, you have the right to object, in accordance with Art. 21 DSGVO, to the processing of your personal data if there are reasons for doing so arising from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which will be implemented by us without indicating any special situation. If you wish to exercise your right of revocation or objection, you can use the contact form on this website. Please enter the word “objection” in the “Subject” field of the contact form.